Privacy Policy

GameProReviews.com ("we", "us", "our") is committed to protecting your privacy and handling your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

GameProReviews.com is the data controller for personal data collected through this website. For any data-related enquiries, please contact us.

2. What Data We Collect

We may collect the following types of information:

• Contact data: Your name and email address when you submit the contact form.
• Usage data: Pages visited, time spent on site, referral source, device type, and browser — collected via analytics tools.
• Cookie data: Information stored in cookies (see Section 6).
• Click data: Clicks on affiliate links, including click IDs (gclid) from Google Ads, to track conversions.

3. How We Use Your Data

We use your data to:

• Respond to enquiries submitted via the contact form
• Analyse website traffic and improve our content
• Track affiliate link performance for commission reporting
• Comply with legal obligations

4. Legal Basis for Processing

Under UK GDPR, we process your data on the following legal bases:

• Legitimate interests: Site analytics and affiliate tracking
• Consent: Marketing cookies and analytics (obtained via our cookie consent banner)
• Contract: Responding to contact enquiries

5. Data Sharing

We do not sell your personal data. We may share data with:

• Analytics providers (e.g. Google Analytics) — for site performance analysis
• Affiliate networks — to track referral conversions
• Legal authorities — if required by law

6. Cookies & Google Consent Mode v2

We use cookies to improve your experience and for analytics and advertising purposes. We have implemented Google Consent Mode v2, which means that by default, all non-essential cookies are denied until you give your consent through our cookie banner.

Cookie categories:

• Functional (always on): Essential for the site to operate correctly
• Analytics (optional): Help us understand how the site is used
• Marketing (optional): Used for ad targeting and conversion tracking

You can change your cookie preferences at any time by clearing your cookies and revisiting the site.

7. Data Retention

We retain contact form data for up to 12 months. Analytics data is retained in line with the provider's default settings (typically 14–26 months). You can request deletion at any time.

8. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request erasure of your data
• Object to or restrict processing
• Data portability
• Withdraw consent at any time

To exercise these rights, please contact us. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).

9. Third-Party Sites

Our site contains links to third-party casino websites. This Privacy Policy applies only to GameProReviews.com. We are not responsible for the privacy practices of external sites.

10. Changes to This Policy

We may update this Privacy Policy periodically. Changes will be reflected on this page with an updated date. We encourage you to review this page regularly.

11. Contact Us

If you have any questions about this Privacy Policy, please contact us.